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Shocked and Amazed

August 18, 2008

Aston Martin of New England received good news earlier this month; for a limited time Aston Martin would continue their relationship with Premier Financial Services and offer a lease on any 2007-2008 Vantage Roadster or Coupe still in stock.

 

Keep in mind Aston Martin has never offered a lease on their cars before. But I believe they finally understand that Americans like to lease. Not because we cant afford the car but because most of the time it makes good business sense. (Ask your accountant!)

 

The idea being your money is better spent invested in something that will make you money rather than buying a new automobile which is a depreciating asset. Exceptions, always exceptions, you are one of the few people who keeps their cars until it dies.

 

Ive worked for a lot of really great auto manufacturers before, Audi, Porsche, BMW and Lamborghini. All of them including Lamborghini offer leasing as on option because it gives the customer the most options.

 

Want to drive a new Vantage for 3 years, with warranty, roadside assistance, not worry about trade in value (could have a little accident), walk away in the end to get into something new/different/better? You have that option. Maybe you decide in the end you love your Vantage and want to purchase it. Great! You have the option to purchase your car at anytime with leasing. Question: Do you really want to buy your own used car?

Heres where my shock and amazement comes in; knowing that we have this great lease program that makes sense, why wouldnt you take advantage of it and lease an Aston Martin? I mean they wont be doing this for much longer. Then where will you be?

-Jude

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